Yext Makes AI Search Even More Accessible with Powerful New Platform Features


“As Yext expands into new use cases, we are dedicated to innovative platform features that meet the ever-changing needs and expectations of marketers, developers, customer support agents, experienced employee teams, and more, ”said Marc Ferrentino, Director of Strategy at Yext. “We are delighted that company stakeholders are discovering our winter version and continue to unlock their company’s potential with AI research in new and powerful ways. “

The Winter ’21 version includes the following features:

  • Modernization of registrations: Businesses that manage their ads online with Yext can now take advantage of an updated user interface (UI) on the platform, including dedicated publisher tabs and detail pages, which makes it easier to set up integrations. with publishers on the Internet.
  • Consumer authorization: With new authenticated experiences, businesses can secure their websites so that users can log in through portals like Okta or Yext Auth. They can also create search experiences that will only display results that a specific user is authorized to view. Enhanced Visitor Analytics adds a powerful layer to this functionality, allowing businesses to better understand different searchers and optimize experiences based on their results.
  • Connector Updates: Yext’s Data Connectors provide an easy way for businesses to unify all data, creating a single source from which their AI research experiences can then build. New updates to the connector framework give developers additional flexibility to build custom connectors fully hosted in Yext, as well as new ways to transform data within the platform.
  • Headless React Answers: Companies that want to build custom AI-powered search interfaces now have more tools than ever before to do so. Using a new Headless library containing business logic and a series of React bindings, developers can make experiences faster and more dynamic, and incorporate modern features like visual autocomplete.

Check out the latest Yext features in the Winter ’21 release notes.

About Yext
Yext (NYSE: YEXT) is the AI ​​research company with a mission to transform business with AI research.

With the explosion of information and data online, research has never been more important. However, while the world of consumer research has innovated over time, business research has not. In fact, the majority of business research is powered by outdated keyword research technology that only searches for keywords and provides a list of hyperlinks rather than actually answering questions.

Yext, AI Search Company, offers a modern AI-powered answers platform that understands natural language so that when people ask about a business online, they get direct answers, not links.

Brands like Verizon, Vanguard, Subway, and Marriott, along with organizations like the US State Department and the World Health Organization, trust Yext to dramatically improve their business through AI-powered research.

CONTACT: Amanda kontor, [email protected]

SOURCE Yext, Inc.


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