Leading Liverpool-based training and support provider The Women’s Organization has strengthened its marketing and communications team with a series of new appointments.
Formerly a senior marketing executive, Nikki Anderson was promoted to head of marketing, public relations and communications in early spring, in line with a new strategy that will focus more on digital communications and the delivery of its services.
Nikki has worked in creative marketing for over 10 years and has extensive experience working for organizations that promote a positive social message and impact local people.
With an extensive background in digital media, design and content creation specializing in video production, Nikki joined the women’s organization The Hive Youth Zone, where she was responsible for marketing.
Under Nikki’s leadership, The Women’s Organization further expanded its marketing team with the appointment of Anna Lauder and Vicky Gibbons.
Anna joins the company as Marketing Coordinator, having studied English Literature at the University of Bath. Previously, she worked in content production for a travel website and as a digital marketing assistant for a sustainable kitchen company.
Vicky, also a former English student at the University of Leicester, joins as Marketing Manager and previously completed a Marketing and Campaigns internship after graduating in 2021.
Both Anna and Vicky will be responsible for creating compelling digital marketing and social media content that promotes the growing list of seminar and training organisations, designed to economically enable and empower women in the Liverpool area.
The duo join Nikki and senior marketing manager Cynthia Ajayi, who has been with the organization since 2017.
Prior to working for The Women’s Organisation, Cynthia was a production co-ordinator at the BBC and worked on some of their best-known and best-loved TV shows including The One Show, Songs of Praise and Newsround.
Cynthia is now responsible for marketing programs and events for The Women’s Organization, and alongside Nikki, she helps manage digital marketing content. She also hosts in-person and online seminars, panels, and events.
Regarding the growth of the team, Nikki says: “I am delighted to welcome Anna and Vicky to the team. It’s an exciting time for The Women’s Organization as we rehabilitate after lockdown. We have a new vision and new goals and I know we will benefit greatly from new energy, ideas and enthusiasm.
“Liverpool is known to be a bold, enterprising and ambitious city, and the women here are determined, driven and innovative. During lockdown we have seen the number of inquiries to The Women’s Organization almost triple – a clear sign of the tenacity and resilience of women despite all the odds against them.
“The pandemic has turned things around in many ways for many people – in the way we work, engage and operate. In many ways, it changed the way we think and changed people’s priorities.
“I take great pride in leading an exceptionally creative and highly skilled marketing team and my ambition is to reach and help as many women as possible achieve their goals and fulfill their potential.”
The Women’s Organization is the UK’s largest developer and provider of training and support for women. It has accompanied more than 70,000 women and contributed to the creation of more than 4,000 businesses since its launch in 1996.
Last month it unveiled its summer training and events programme, which includes more than 60 seminars and courses delivered both online and at its headquarters at 54 St James Street. You can register or find out more here.