E-commerce agency Williams Commerce shortlisted for 3 awards with City Lit, John Smedley and The Courtauld (completed by Un.titled, part of the Williams Commerce Group)
LEICESTER, LEICESTERSHIRE, UK, June 15, 2022 /EINPresswire.com/ — Three of the powerful business partnerships that represent the core of Williams Commerce’s approach to digital engagement have been recognized as shortlisted candidates for the More 2 This year’s Direct Commerce Awards. There is a lot of excitement ahead of the awards dinner at the Millennium Hotel Conference Center in London on June 23.
Rob Williams, CEO of Williams Commerce, said, “DCA was founded by retailers for retailers, so we are very proud to be recognized in several categories by leaders in direct commerce. Our goal is always to build long-term partnerships with our customers and help them scale their businesses in a multi-channel world. After two eventful years, it is a tribute to the commitment and resilience of the sector that we can continue to look to the future with a positive attitude.
For more than 20 years, the Direct Commerce Awards have celebrated the best in the industry and this year they are also highlighting those who have responded successfully in difficult times. The awards recognize unique brands that offer something special to their customers. They are also a very motivating appreciation for the exceptional teams involved.
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City Lit Partners with Williams Commerce for Best Business-to-Business Performance – Education and Training Products
City Lit offers online and in-class courses focused on retail for adults. They range from workshops to year-long apprenticeship programs in everything from art and design to health and wellness.
Williams Commerce worked with the City Lit team to migrate to a new online platform that would support their growth plans with minimal disruption. The goal was to deliver exceptional user experiences (UX) across all of their online touchpoints with potential and existing customers.
This included integrated payment and customer support, improved content-driven email marketing, and the secure migration of all their products, content, and customer information to their new Adobe Commerce Cloud ecosystem.
The quality and performance of their new e-commerce solution improved organizational resilience and increased financial growth. Students can now take advantage of a more intuitive offering and there has been a noticeable increase in conversion rates and online rankings.
John Smedley in partnership with Williams Commerce for Best Business-to-Consumer Performance – Fashion and Accessories
Long-established fashion label John Smedley creates luxury knitwear for men and women at the world’s oldest manufacturing facility in rural Derbyshire.
The company wanted to increase conversion rates and improve its digital offering for contemporary audiences by delivering exceptional user experiences without losing its sense of tradition. She chose Adobe Commerce for the new platform, which gained powerful tools including a rewards program, customer segmentation, content staging, and visual merchandising.
The site has a new design and multiple stores can be selected through its country selection option. Custom pages can now be created in as little as 10 minutes and bespoke modules have been added to the core of the platform along with key integrations with Prima, Feefo and Ometria.
The John Smedley team saw revenue increase by more than 10.5% year over year, with 30% more users on the site and average order value up by more than 20%.
The Courtauld in partnership with Un.titled (part of Williams Commerce) Best Business to Consumer Achievement – Charity
The Courtauld Institute of Art is a major public gallery for fine art and home to an internationally renowned center for research and learning in the visual arts. The breadth of The Courtauld’s offering and range of audiences made the project both exciting and challenging.
Un.titled, part of the Williams Commerce family since 2017, has 20 years of experience developing websites for other visitor-focused organizations. The Courtauld’s existing website has failed to achieve its future goals of raising awareness, increasing traffic and increasing revenue.
The team worked with brand design agency Spy to integrate The Courtauld’s updated identity into every aspect of its revamped site. The data-driven, audience-driven process included a three-year digital marketing roadmap, e-commerce development and integration, ticketing integration, and a performance framework with dashboards focused on KPIs.
The results so far have been impressive, with significant increases in transactions, online revenue and sessions. New user flows, optimized user experiences (UX), improved user interfaces (UI) and accessibility are all helping The Courtauld begin a new digital chapter.
For more information, contact Sarah Leeger, digital marketing manager at Williams Commerce.
Shaun Williamson, who played Eastenders character Barry Evans for a decade before returning to acting, will be the celebrity host of the Direct Commerce Awards event. He is a patron of Action Medical Research. Action Medical Research funds research into diseases that affect sick and disabled babies, children and young people. The charity will benefit from the monies raised overnight.
Since the founding of Williams Commerce in 2009, the focus has always been on delivering transformational digital results for customers. We focus on the intersection between incredible customer experience and deep technical capability. Expertise ranges from creating new e-commerce experiences to improving online revenue growth and integrating multiple systems. That’s why we’ve been the e-commerce partner of choice for many leading companies and brands.
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