Mumbai, Maharashtra, India – Business Wire India
upGrad, the top EdTech major from Asia, recently announced that as the main sponsor of the reality show – Shark Tank India, on Sony Entertainment Television, it will award life-changing courses worth 1 , 5 crore INR, to entrepreneurs who get started on this unique platform.
Arjun Mohan, CEO – India, upGrad said: “At upGrad, we stand up for job seekers as well as job creators. The entrepreneurs of Shark Tank India today have the potential to create thousands of jobs in Bharat tomorrow. By evaluating their sales pitch and identifying any gaps, we offer them training tailored to their needs. It is our crusade to enable the entrepreneurial community – the job creators of tomorrow, to develop their businesses.
Throughout the first season of Shark Tank India, upGrad will award programs as needed, in areas such as product management, masters of business administration, supply chain management, science of data, digital marketing, business analytics, and operations and finance to the “pitchers”.
The Indian Chapter of Shark Tank is the perfect platform for the Higher EdTech major to show its audience the importance of skills enhancement and lifelong learning. With an audience comprised mostly of professionals looking to positively pivot their careers or nurture their entrepreneurial zeal, this association will go a long way in enhancing upGrad’s penetration plans in deep India and creating a skilled workforce ecosystem.
Shark Tank India premieres tonight and airs Monday through Friday at 9:00 p.m. on Sony Entertainment Television.
Watch the season promotion: https://www.youtube.com/watch?v=epbIOmaSAfA
upGrad, launched in 2015, is a pioneer in the online education revolution, focused on the professional success of a global workforce of over 1.3 billion people.
It is one of the few integrated LifeLongLearning technology companies in the world – ranging from college student to active professional in the 18-50 age group and across undergraduate courses, university and related programs. ’employment, study abroad, short courses to Executive programs up to diplomas, masters and doctorates – with a learner base of over 2 million in 100 countries, and over 300 university partners and a strong corporate enterprise with a customer base of 1,000 companies worldwide.
UpGrad’s global learning engine is built on four pillars: (a) its vast repository of original and owned content and intellectual property (b) its own proprietary, top-notch technology platform (c) its highly-rated delivery service. tactile supported by coaches and mentors (d) a track record of success of 85% of the courses, supported by 80% of additional career results and guaranteed performances.
Already described as a leader in Top EdTech in Asia, it has offices in the UK, US, Middle East, India, Singapore and Vietnam and has a presence in many other countries.
About Sony Liv
SonyLIV is India’s first premium video-on-demand (VOD) service from Sony Pictures Networks (SPN) offering multiscreen engagement for users on all devices. Launched in January 2013, the digital streaming player is home to 24 years of rich library content from Sony Pictures Networks India (SPN) with over 40,000 hours of programming. SonyLIV subscribers get exclusive access to major sporting events around the world, the latest Hollywood shows, originals, over 18,000 hours of TV shows, live TV, news, lifestyle, to children’s fitness and content.
With over 100 million app downloads to date, SonyLIV is the first of its competitors to bring original and exclusive premium content to Indian viewers. SonyLIV is the first OTT platform to launch an Original Web Series – #Lovebytes, followed by India’s first Marathi Original – YOLO. Currently, the platform has over 150 original shows spread across Hindi, Marathi, Gujarati and Bengali. The Tamil and Telugu library itself has over 2,000 hours of films and originals. SonyLIV recently added new originals to its lineup – Avrodh, Your Honor, Undekhi and Scam 1992 as one of them.
Besides being the official Indian streaming partner for global sporting events, SonyLIV entertains its viewers throughout the year with live cricket, soccer, tennis, basketball, e-sports, racing and combat sports. The platform offers its subscribers a multitude of premium international tournaments such as the UEFA Champions League, the Australian Open, Serie A, WWE, NBA, UFC, FA Cup, UEFA Europa League, UEFA Euro 2020, the Olympic Games Tokyo 2020, the Mzansi Super League, Big Bash, T10, ATP Tours, Impact Wrestling and The Ashes to name a few. SonyLIV also has rights to Cricket Board tournaments including Cricket Australia, England and Wales Cricket Board & Cricket Ireland. In 2019, the service was launched in the Middle East and plans to expand its full suite of services to several countries in Southeast Asia.
SonyLIV has partnered with key international studios – SPE Films, Lionsgate and iTV, which gives its subscribers exclusive access to award-winning shows such as Seinfeld, Power, The Good Doctor and Mr. Mercedes. The platform recently added a host of famous Hollywood shows to its library, such as LA’s Finest S2, On Becoming a God in Central Florida, Alex Rider, For Life, Lincoln Rhyme, War of the Worlds, Commons and Endetd, between others. SonyLIV also has exclusive local partnerships with TVF, which adds popular Indian originals like Gullak and Tripling S2 to their extensive library of content.
For more information, log on to www.sonyliv.com
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