After surviving leaves and layoffs linked to the pandemic, employers are once again posting jobs in droves. But they are far from welcoming the masses with open arms. In fact, most hiring managers seem to be a little shocked and suspicious. Some are wary of applicants seeking remote work, others are overwhelmed by an avalanche of interest, and still others are nervous and bracing for a new wave of COVID-related layoffs.
All of this, that is, if the job market looks like the Wild West right now, it’s because it is.
So how do you create a resume that stands out among the vast landscape of potential candidates? Especially since the hiring processes are more and more automated?
No matter what field you are in, I think adding digital marketing to your skillset (and therefore your CV) can increase your hiring capacity and make your CV stand out among potential employers. In addition, it is likely to cause you to increase your pay level, as it has for others.
Why do you need this skill
Let’s start with the basics: what is digital marketing? Essentially, digital marketing is the means by which businesses use the internet to reach customers and customers, from search engines and websites to social media, email and mobile.
And while digital marketing has been a growing industry for years, the past few years have shown a significant growth pattern. According to the LinkedIn Jobs on the Rise report, hiring for digital marketing positions increased by almost 33% between April and October 2020, thanks to the pandemic pushing communities in and on screens.
While this model is obviously good news for digital marketers, it can also be an important North Star for professionals in other industries and roles. Even jobs that are traditionally not associated with digital marketing or digital skills (for example, sales, project management, or human resources) now find digital marketing skills useful.
Relevant in any department
Our world has become increasingly digital, and the pandemic has only accentuated this trend. More and more companies have found innovative ways to deliver their services digitally and reach customers via the Internet. From foodservices to healthcare to automobiles, digital marketing is increasingly central to the way everyone does business. Understanding these skills and trends can help even traditionally non-marketing professions stay relevant and innovative.
As an expert in digital marketing, I discovered quite quickly during my career that my skills translated into several departments of my company. For example, the human resources department needed help tweaking job descriptions to make them easier to find. Sales needed help connecting effectively with the right customers. Project managers needed help understanding the needs of their web engineers when building platforms. All the help I gave to these departments was in the area of digital marketing.
Even within skilled labor industries, digital marketing can be an extremely useful tool. Digital transformation has been a huge topic in industries that have generally been devoid of an internet presence. Now the game is won by an online presence. And having someone in your business who understands digital marketing will help attract more customers.
For example, an auto mechanic with digital marketing skills will have the tools to create an effective social media presence for the entire store. This will boost business by increasing awareness of services and promotions.
While digital marketing skills are useful to any business for all of the reasons listed above, including this skill on your resume also communicates something beyond its immediate value.
For example, if you are in sales but I see that you have digital marketing skills as well, this signals several things to me. That you are not only a great salesperson, but also a lifelong learner and a versatile employee. Even if there is a downturn and the nature of the business or the role changes, you are more likely to be flexible and adaptable, simply because you are self-reliant and willing to learn things outside of your primary function. .
These skills also tell me that you are digitally savvy and therefore more likely to be digitally responsible, an incredibly appealing quality in a candidate. In other words, the more you know about digital marketing, the more you understand the ramifications of what you post online. You might be less inclined to post a viral, drunken Tik Tok while wearing your official uniform or badge. The more you know about the internet, the more likely they will be responsible for the tools.
How to acquire this sought-after skill
Fortunately, digital marketing is a growing field and the resources are plentiful. You can start with the obvious resources: reading blogs, picking up a book on the basics (like mine, product-driven SEO), using online classes, signing up for community college classes, and more.
However, the number one tip I would give you if you were looking to get into digital marketing is to build your own website. The content doesn’t even have to be related to your profession – any type of website will do. Create a personal blog, a hub for your fantasy football team, a Harry Potter fan fiction site, a professional portfolio, or whatever piques your interest.
Then connect your site to analytics and start experimenting. Create an account with Google Analytics to collect information on how many people visit a site, where they are from and what they are doing on the site. Experimenting in this context is very low-tech – as a newcomer to the industry you just ask yourself, “What if I do X” on my website? ”
Adjust small things to see what resonates with audiences online. Experiment with the words you use, the images you choose, the length of the content, the calls to action, or whatever you choose to include on your site. Ultimately, to understand how things work, you have to take a look behind the curtain.
The point of this exercise is to give you a taste of what it’s like to publish content on the internet, and then see how that translates into real marketing efforts. Does what you say resonate with a social audience? Does it rank well on Google? Can or will people share it on social media? This information is crucial for your understanding of the online landscape.
So you’re an innovative and smart person, but how exactly are you supposed to show that to employers and hiring managers from a simple CV or LinkedIn profile? Whether you are looking for a new job or looking for a new promotion, I believe you can become an exponentially more attractive candidate by adding even a basic understanding of digital marketing to your skillset.
No matter what industry you work in (or are looking to get into), employers and hiring managers universally seem to value a few key traits: flexibility, motivation, willingness to learn, and resourcefulness. Adding digital marketing to your skillset is a tangible way to display these characteristics to your potential new boss. Now go out and do it!
This article originally appeared in Fast business.