The gin business near the Herefordshire border is learning about social media


A GIN business on the Herefordshire border wants to be ‘among the crowd’ as its team receives post-pandemic social media training.

Businesses in Herefordshire have access to specialist digital skills training and grants to improve their social media and increase sales, as part of the UK government’s Community Recovery Fund.

The programme, which is the first of its kind in the UK, is designed to help businesses recover from the global Covid-19 pandemic, by providing a range of interventions aimed at increasing digital skills and capabilities.

Wardington’s Original, makers of Gin Ludlowbased in Ludlow, just across the Herefordshire-Shropshire border, was involved.


Shaun Ward, Managing Director, said: “We launched at the Ludlow Festival but started talking about everything we were doing about three months before on social media. We were drip-feeding our story and getting people interested in what we were doing.

“I will never forget the moment the doors opened in Ludlow and people ran to our store because they had followed our story.

“On social media, it’s not just product, product, product – we like to bring people into our lives, the things that bring us joy – so you mix the product into that.

“Social media is about being consistent and making sure that when people are browsing their feeds, you’re among that crowd.”

Following a bid by Herefordshire Council, social media technology company Maybe* has received government funding and will use grants to promote social media to businesses in Herefordshire, up to 250 £000.

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Just 23% of businesses in Herefordshire are active on social media, while 40% of consumers in England say they spend more than three hours a day on social media, according to

Social media training, provided by the team of experts at Perhaps*includes everything from getting started with social media to advanced strategies on how to use Facebook ad networks to deliver winning sales tactics.

Councilor Ellie Chowns, cabinet member for the economy and the environment, said council was delighted Herefordshire had received the funding.

“This will allow participating Herefordshire businesses to access new markets and customers, increasing their sales opportunities and profile.

“The training provided by Maybe* will help our local workforce develop the digital skills that are increasingly needed in today’s modern economy.”

Polly Barnfield OBE, managing director of Maybe*, said it had been a privilege for the business and allowed it to support local businesses in Herefordshire.

“We love working with these local businesses to help them use social media to connect with customers and improve their ability to reach new markets.”

Companies can access training and scholarships by registering on


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