Google and Meta were among a number of tech giants that signed up to the European Commission’s updated and tougher guidelines on disinformation, the latest in a series of measures the EU has taken to tackle corruption. disinformation during the pandemic and amid the war in Ukraine.
The EU Update Code of Practice on Disinformation includes commitments to transparency in political advertising, demonetizing disinformation, and reducing methods of spreading disinformation, such as fake accounts and amplification by bots.
Tech companies are required to regularly assess acts of misinformation and update the different ways misinformation appears on their sites.
Google, Meta, Tik Tok, Twitter, Twitch and Microsoft are among 34 companies to sign the agreement, a group that also includes fact checkers and ad tech companies, while others may sign on later.
The code also includes measures to give researchers access to more data, ensure fact-checking in all EU languages and encourage users to report misinformation, even if it is up to companies. of decide what commitments they will follow.
Platforms and search engines that reach up to 45 million people, or 10% of Europe’s population, must submit reports every six months to a working group to assess how well they are complying with the code, and a transparency center will be created for citizens to review. reports.
The updated code announced Thursday builds on the Misinformation Code of Practice launched in October 2018 and signed by Google, Facebook, Twitter, Mozilla, Microsoft, Tik Tok, ad agencies and industry professionals. The advertisement. It follows other efforts and legislative proposals by the European Commission aimed at combating the spread of disinformation on covid, Russia and financing of political partiesas the Digital Services Act and Transparency and targeting of political advertising.
6%. It is the proportion of global turnover that a technology company could be fined if it does not meet EU commitments.
To monitor :
The Commission, together with business representatives and other EU agencies, will form a permanent working group that will meet every six months, or as needed, to hold businesses accountable. By 2023, signatory companies will be required to implement the codes and measures and share a report with the working group for review.