Social capital as a powerful business tool


It’s no secret that online earnings trump offline earnings. This means that the weather has changed and you shouldn’t be playing by the old rules. Some experts argue that communities are more important than money now. If we are talking online, it is not about the possibility of buy followers on Instagram, Facebook, YouTube although in the early stages this is an important option. This is a longer process like creating a personal brand. In this article, we will talk in more detail about these concepts and why they are so important in the modern world.

The importance of social capital in the 21st century

People often use the concept of physical capital, it is material things. Economists speak of financial capital. There is a concept of human capital, which is a set of knowledge, skills and abilities that a person possesses. In the modern world, the conception of social capital has emerged. It is an economic value held in society that helps generate new profits.

Social capital is above all the interaction of people in accordance with the norms of reciprocity. It is useful for satisfying relationships and a sense of security. The task is to establish the degree of usefulness, necessary and requested as an irreplaceable specialist.

Social capital is the foundation of any business for long-term development. It is measured by the size of the community with which contact is made and the degree of trust. It’s not a subscriber base, but real people who will listen to your advice and recommendations. They will see you as an expert. And such social capital must be formed. Typically, the people who earn a lot on the internet from affiliate programs are people with significant social capital and a very high level of trust. It doesn’t happen overnight. You have to work on it. You have to start from the beginning and do it consistently. It is the basis of a stable and high income.

Why do you need a personal brand?

A die business promotion tools and services is a personal brand. It can be the main and most important tool and will allow you to sell for more and more than your competition. Today, a brand is not just the company itself that provides a product or a service. Today, the personality around which the company is built becomes a brand. A personal brand is an image defined around your name. The image is made up of all the information available about you. The power of a personal brand is that with increasing interest in your personality, so does the level of trust in your brand. This helps create consumer demand for the products you recommend.

Creating a personal brand should start with determining what kind of image you want to create for others. After that, it is important to prescribe specific measurable goals and a strategy to achieve them.

The range of mistakes in building a personal brand exists. The first is the desire for quick results. Forming a personal brand is a lasting process. It takes more than a year to build the reputation and image of an expert. Hence, you don’t need to wait for instant results. Mistake number two is trying to be liked by everyone. If you’re worried about causing even the slightest dissatisfaction with your followers, your personal brand won’t convince. In order for people to notice and remember you, you need to be clear about your position and be able to stand up for it. Be consistent and you can earn the respect of your audience. Often people tend to underestimate their own knowledge and skills. It seems to them that they are not yet qualified enough to call themselves experts. If you have something to show the public, don’t be afraid to promote your personal brand. Modesty will only interfere.

When developing your strategy, focus on the value you plan to deliver and the benefits to your audience.

Personal branding tools

It is better to choose 3 to 5 channels where your audience is widely represented. Make sure to promote your social network on Instagram if your business is visuals. Package your account and buy Instagram followers right from the start to create the first impression and start the organic scaling process. You can run a YouTube channel demonstrating your expertise in helpful videos. The Pinterest social network from visual content can be a source of additional visits to a personal site. Be active on social networks: write comments in similar blogs, reply to your followers. It will help you prove that you are an expert and gain new subscribers.

A personal site is an effective tool that will help you display the necessary information about yourself in search engines. An interview is a very good tool. To access the interview, you don’t have to wait to be noticed and invited. You can contact the site editor with a similar subject and submit your application. The main thing is to show your expertise because such cooperation is beneficial for both parties. Collaborate and team up with other experts. Share live shows and get mentioned on social media. It will help you acquire useful contacts, increase your reach, and attract new subscribers.


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