SOCI released the 2022 Localized Marketing Benchmark Report (LMBR)

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SOCI’s benchmark localized marketing report shows how 300 multi-site brands are performing across all channels, with McAlister’s Deli, uBreakiFix, Bar Louie and more leading the pack

SOCI, the marketing platform for multi-location brands, highlights the top performing companies and how they compare head-to-head in the newly released 2022 Localized Marketing Benchmark Report (LMBR), announced earlier this month -this. The top performers received the highest local viewability scores from SOCi, another accolade in the battle for consumer visibility across the most influential digital channels.

A high local visibility score indicates an organization’s commitment to its customers and the communities it serves. Performance is determined by the company’s ability to outperform the competition in the areas of search, reviews and social engagement. The local visibility achieved through the deployment of a holistic digital strategy that utilizes these three focus areas is critical to a brand’s success and truly distinguishes top-performing businesses from those still developing a digital presence.

“As the industry’s only benchmark report for local brand visibility, it’s an honor to be recognized as one of the top performers in LMBR 2022,” said Kayla Dillon, Head of Marketing at Bar Louie. “A successful localized marketing strategy is a critical determinant of success and LMBR helps us understand what we are doing well and what we can do better. At Bar Louie, no experience should be exactly the same and we let the unique dynamics that shape our communities drive our vision forward. This is the essence of location marketing, and we continue to make it our goal every day. »

The top brands ranked by global local visibility score were:

Top Artists – Overall

  1. Deli McAlister (78)
  2. 1-800-GOT-JUNK? (74)
  3. InterContinental Hotels & Resorts (71)
  4. Marriott Hotels (71)
  5. Bar Louis (70)
  6. Black Bear Dinner (69)
  7. CPR Cell Phone Repair (68)
  8. MOD Pizza (68)
  9. Hobby Lobby (68)
  10. Culver’s (67)

“Multi-site brands that invest in localized marketing will succeed in an era of fierce competition,” said Monica Ho, CMO of SOCI. “Implementing these search, social and reputation management best practices is now table stakes for any brand that wants to stand out among the crowd in local marketplaces and communities. We are proud to recognize these top performing artists and hope that the LMBR will be a useful tool for those looking to build their local online presence.

Top performers were also identified in three subcategories: Search, Reputation, and Social. By analyzing 100 metrics such as profile optimization, audience engagement, and on-site SEO, SOCi ranked brands based on the success of their digital marketing efforts. With over 28 million data points synthesized through in-depth analysis, businesses can identify strengths and weaknesses to improve their local online presence. These successful brands are listed below:

Top Artists — Search

  1. uBreakiFix (92)
  2. Deli McAlister (86)
  3. Take 5 oil changes (84)
  4. CPR Cell Phone Repair (83)
  5. Dick Sporting Goods (81)
  6. Stanley Stemer (81)
  7. Valvoline Instant Oil Change (79)
  8. Potbelly Sandwich Shop (77)
  9. Fitness Crunch (76)
  10. Anytime Fitness (76)

Top Performers — Social Media

  1. Bar Louis (84)
  2. Cinnamon (82)
  3. Deli McAlister (81)
  4. Marriott Hotels (81)
  5. Advanced Auto Parts (80)
  6. Black Bear Dinner (80)
  7. Sonic Drive-In (79)
  8. Chili’s Grill & Bar (79)
  9. 1-800-GOT-JUNK? (78)
  10. Hobby Lobby (77)

Top Artists — Reputation

  1. 1-800-GOT-JUNK? (89)
  2. RotoRooter (82)
  3. Ruth’s Chris Steakhouse (78)
  4. Black Bear Dinner (78)
  5. Bar Louis (77)
  6. Pizza Blaze (76)
  7. twin peaks (75)
  8. Menu my yard (75)
  9. InterContinental Hotels & Resorts (74)
  10. Westin (74)

“The LMBR and Local Visibility Score is a key measure of the effectiveness of our local SEO strategies and search engine visibility,” said Noah Fleming, SEO Analyst at DICK’S Sporting Goods. “Testing and optimizing local campaigns has helped our brand stay ahead of athletes searching near our stores. We have continued to see the benefits of prioritizing our local SEO efforts through both foot traffic in stores and online site traffic. We are grateful to have a partner in SOCi to support us through the process.”

To view the full LMBR 2022, visit lmbr.meetsoci.com/2022-lmbr-report/. Additionally, brands with 50+ locations can take the free digital health check on SOCI’s website here to get a glimpse of some of the factors driving local visibility in seconds. To learn more about how SOCI helps businesses stay brand-focused, locally-honed and data-connected, visit www.meetsoci.com.

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