Getting into SEO isn’t easy, especially if you’re new to digital marketing and driving traffic to your website.
Many beginners get lost in an endless search spiral, reading blog after blog and spending way too much money on courses designed to introduce them to the world of SEO. As a startup owner, you probably can’t afford to invest much more time going back and forth between keyword research and backlinking strategies.
Take a deep breath and re-evaluate your approach – SEO is an incredibly powerful tool when done right, but it can be a huge waste of time and money pit for those who don’t get their strategy right.
Ask a professional to intervene
Belfast SEO services are by far the best way to launch your startup’s SEO strategy. The right agency will help you create a plan, set achievable goals, and deliver high-quality content that will drive valuable traffic to your website pages. While it’s possible for anyone to learn SEO, it can be a time-consuming project and may not be suitable for a business owner who already has a lot on their plate running their online startup. full growth. Spending money at the start of your journey will pay off in the long run when the sales start rolling in.
Focus on one area
Although SEO is a multi-faceted approach to digital marketing, it is difficult to focus on all leads at first. It’s best to start small and build your strategy from there as you become more confident. A popular starting point is on-page content, as this is often the easiest part of SEO to understand. Learn how to do keyword research and start optimizing your web pages or creating blog content with useful information for your readers. However, before you do anything, you should check that the website host you are using is SEO friendly, otherwise Google will not be able to find your pages, which will rob you of all your chances of ranking.
Invest in analytics
The only way to know if your SEO efforts are having a positive impact on your business is to use analytics software. Not only will this help you improve your strategy in the future, but it will let you know if your time is well spent. Analytics can tell you things like where your traffic is coming from, whether users who land on your site are converting, and how many users are new or returning customers.
Keep updating your approach
SEO is not static, so you will need to keep a close eye on changing trends and search engines. Content you created a year or two ago may not be working optimally anymore, so it’s important to review past stuff to make sure it’s the best it can be in today’s climate. Often old content can be repurposed and modified to fit new keywords and algorithms, so don’t delete any old blogs from your website.