Real estate is one of the top digital research trends in Australia


Real estate has become the third most searched topic in Australia, according to a new publication Nielsen The data.

Given the current boom in the real estate market, it’s no surprise that digital real estate-themed research trends reached new levels in July.

by Nielsen Digital Landscape Report As of July 2021, real estate content had an audience of 14.9 million adult Australians, spending an average of 52 minutes per person in July.

This was the third most searched subject trend in Australia.

First and foremost is general news content, with 18 million Australian adults looking for updates and spending an average of three hours and three minutes per person.

Sports came in second with 15.2 million Australian adults watching related content, spending an average of one hour and 36 minutes per person.

Home & Garden was the fourth highest search trend overall with 12.2 million Australians watching related content for around 21 minutes.

Lifestyle came in fifth place with 12.3 million Australian adults spending an average of 13 minutes per person.

Data also showed that 93% of adult Australians can now be found online, with 79% on a computer and 88% on a mobile device. There were 18.6 million Australian adults online in July.

Adult Australians spend a total of 92 hours per person consuming online content, including 32 hours per person on a computer and 69 hours per person on a mobile device.

People between the ages of 25 and 44 spent around 100 hours online on computers and mobiles.

Google has maintained its status as a search engine juggernaut, with its single audience for the month of July at 18.39 million. This included all channels owned by Google, such as YouTube or Gmail.

Facebook followed closely with a unique audience of 17.67 million people. News Corp Australia’s platforms had a combined reach of 17.23 million.

Microsoft followed with 16.77 million, while Australian Federal Government websites ranked fifth for parent organizations with 15.83 million.

Nine Entertainment, eBay, ABC, Woolworths, and Amazon also entered the top 10 parent organizations.

In terms of brands that adult Australians consult, Google (18 million) and Facebook (17 million) came first and second, respectively, while MSN / Outlook / Skype (14 million) came in third.


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