DENVER and SCOTTSDALE, Arizona, January 21, 2022 /PRNewswire/ — PointsBet, a leading global online gaming operator, today announced a partnership with Troon®the leader in golf and club related leisure and hospitality services.
This strategic partnership, the first of its kind in the industry, makes PointsBet the official and exclusive sports betting partner of Troon. Through this agreement, PointsBet receives category exclusivity across Troon’s media channels to include digital marketing through web, social and print assets as well as sponsorship of the category-leading Troon app.
PointsBet will have the ability to conduct high brand visibility actions at participating Troon-managed facilities, including exclusive ratings integrations, and will unveil exciting golf-centric collaborations which will reward PointsBet users with golfing opportunities at Troon venues across the country.
PointsBet VIP customers will also be able to access hospitality and events at Troon managed facilities in addition to hosting the soon to be announced PointsBet Cup.
“Between our partnership with NBC Sports, The Golf Channel and PGA TOUR, PointsBet has shown a commitment to the sport of golf through our brand’s investment in the space,” said Eric Footecommercial director of PointsBet. “As PointsBet continues to amplify its in-game presence, we were looking to partner with an established operator who shares our company values and commitment to customers. This partnership with Troon helps drive our connection with golfers to the next level, giving us visibility across Troon’s unrivaled portfolio of media properties and platforms.”
Based at Scottsdale, AZTroon is the world’s largest golf management company, with more than 630 locations worldwide, including properties in more than 45 states and 30 countries.
“PointsBet is a leader in the online gaming space with innovative technology that helps improve the consumer experience,” said Scott Van NewkirkDirector of Development, Troon. “We know that many members and guests who enjoy our Troon-managed facilities are passionate about sports and gaming. We are excited to see our partnership with PointsBet grow as gaming opportunities increase across the country.”
“It’s exciting to see PointsBet developing creative and constructive partnerships with brands that are committed to growing the game and reaching golfers in new and exciting ways,” added Notah Begay IIIPointsBet Global Golf Ambassador, four-time PGA TOUR winner and current analyst for NBC. “Partnering with Troon makes sense on so many levels, and the benefits will be felt by players and members across their portfolio of properties.”
After launching in United States in New Jersey in January 2019PointsBet currently operates its sports betting product in Colorado, Illinois, Indiana, Iowa, Michigan, Virginiaand West Virginiawith online casinos in Michigan and New Jersey. The company plans to start operations in Maryland and New York in the near future.
Troon is also a preferred partner of NBC Sports Next and its leading golf technology and service brands.
NBC Sports is PointsBet’s official sports betting partner and uses the media giant’s premium television and digital resources to promote the brand, including exclusive cross-platform integrations and broadcast interviews.
PointsBet is an Australian Stock Exchange listed corporate bookmaker with operations in Australia, United States, Canada and Ireland. PointsBet has developed a scalable cloud-based betting platform through which it offers its customers innovative sports and racing betting products, Advance Deposit Racing (ADW) and iGaming betting.
Based at Scottsdale, Ariz., Troon is the world’s largest golf management company, providing services at over 630 locations worldwide, including the management of over 650 18-hole equivalent golf courses. In addition to golf, Troon specializes in the management of homeowners associations, private residence clubs, property management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages more than 615 dining establishments located at golf resorts, private clubs, coin golf courses and recreational facilities. With properties located in over 45 states and over 30 countries, Troon’s family of brands includes Troon Golf, Troon Private, Troon International, Indigo Sports, CADDYMASTER, True Club Solutions, Cliff Drysdale Tennis, Peter Burwash International, Casa Verde Golf and RealFood Hospitality, Strategy and Design. For news and additional information, visit www.Troon.com.
Jeff AltstadterPointsBet, Advertising Manager, [email protected]
Rob MyersTroon, [email protected]