Pacific Media Group’s corporate battle for Maui’s food bank raises 46,312 meals


Maui Food Bank. File photo by Wendy Osher.

The Maui Food Bank will be able to feed more people in need with funds and food raised during the annual Battle of the Businesses event hosted by Pacific Media Group.

The morning show 99.9 KISS FM is the backbone of radio promotion, with all PMG stations broadcasting promotions and web banners to further support the food drive.

This year, 29 businesses raised $ 10,680 and 4,562 pounds of food, which together will provide 46,312 meals for individuals and families in the Maui Food Bank network.

Food donations have increased this year, contributing to a 25% increase in the number of meals that will be provided as part of the Battle of the Businesses fundraiser this year. Contributions precede the Thanksgiving holiday.

“No one in Maui County needs to go hungry during the holiday season,” said Marlene Rice, director of development at the Maui Food Bank. “There are more than 80 agencies that work with us and distribute food… When you think of 46,312 meals, that’s a lot of meals. So really, I would say that during the holiday season everyone should be able to sit down for a nice healthy holiday meal. “


Those in need during the holiday season can contact the Maui Food Bank, which in turn can connect individuals and families with a food distribution closest to them. Distribution information is also available on the website.


“We literally couldn’t do what we do without the support of the community and the support of business is so important. It is really all of us who work together, we make a difference by helping the hungry. Everyone makes a difference, ”Rice said.

“It’s a nice touch from companies coming together for the common good,” said Sherri Grimes, vice president and general manager of Maui radio operations at PMG, noting that the local company is a partner every day. year since 2008.

Rice joined her colleague Chelsea Ham and Ed Kanoi and Brandee of 99.9 KISS FM in selecting two participating companies who will each receive a $ 5,000 PMG advertising campaign. This year’s small business winner was All Kine CrossFit, and the large business winner was Goodfellow Bros Inc.

PC: All Kiné Crossfit.

They were among 13 large companies and 17 small businesses who participated in this year’s campaign. This is a 70% increase over last year.

Participating companies included: AAAAA Rent A Space; All CrossFit Physiotherapy; Bowers & Kubota Consulting; Ceramic tiles Plus; Fairmont Kea Lani; Dental island; the Goodfellow brothers; the Kā’anapali golf course; Grill & Bar Koho; Maui Candy Company; Mokulele Airlines; Sheraton Maui Resort & Spa; Intelligent pest prevention; TJ’s warehouse; Wailuku Dental Group; Therapies cultivated in Maui; Kapalua mount bay; Aloha Kia Maui; Chicken Vons; Equity One Real Estate; Maui Kuia Estate Chocolate; Island art festival; Your Maui Home Team-eXp Realty; Aston Maui Hill; The water store; 808 Cleaning company; Epic Interval Training in Hawaii; Wisteria pathway; and d2m Interactive.


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