New online platform for sourcing machine parts


MyCNHIStore: CNH Industrial’s new online store

CNH Industrial’s new online e-commerce will “simplify and speed up” the process of purchasing genuine machine parts.

MyCNHIStore stocks parts from all three brands of agricultural equipment – Case IH, STEYR and New Holland Agriculture.

The company launches the store, which includes the possibility of selecting and ordering parts at any time, in all European countries.

His latest venture is an additional option to visit the dealership when time constraints make it difficult.


According to the company, the new platform will allow customers to find the parts they need exactly when they need them.

Multi-brand and multi-dealer shopping carts allow customers to purchase parts for all of their equipment, regardless of brand/segment.

The platform allows customers to search for parts by:

  • Part Name/Number;
  • Machine model number;
  • Serial number;
  • Vehicle saved.

On a computer and mobile device, users can also view equipment assemblies to ensure they are ordering the correct part.

According to the company, users can review 360° photos of faster moving parts.

Dealers can search the website by marketing category, and they and their customers benefit from product content that the company has optimized for search engines to ensure parts are easy to find.

Meanwhile, customers enjoy a whole new experience of selecting and buying.

This will allow them to select parts anytime and anywhere via any device for Case IH, STEYR and New Holland Agriculture brands from a single address.

According to the company, the site offers “full” transparency of pricing and availability, as well as shipping times and costs. In addition, he claims to retain the professional competence of the CNH Industrial dealer network in order fulfillment management.

Wanted: Tractor drivers for TV series

The Fast and The Farmer-ish, Alleycats’ tractor-driving talent competition, will return for a second series.

In partnership with BBC Northern Ireland with the support of Northern Ireland Screen, BBC Three has confirmed the commissioning of another series in recent days.

The producers have launched a call for applications for contestants for the second series.

They encourage those who meet the following requirements to apply:

  • From Great Britain;
  • Mad about tractors;
  • A competitive character.

Email – [email protected] – before the closing date of Saturday April 30, 2022.

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