Master the art of digital marketing


Building a promising career in digital marketing will require learning the ropes from industry experts, according to Abhishek Arora, Executive Vice President and Chief Business Officer, Skills and Careers, NIIT Ltd.

In our highly connected world, as artificial intelligence and machine learning pervade our lives, the way we interact and do business has changed dramatically. In the process, for most businesses, digital marketing has become a powerful game-changing tool that is applied to drive impact as well as profit. All over the world we are seeing a marked increase in digital marketing jobs, and in India alone, data from various job portals suggests that there is a demand for around two million jobs in the field. No wonder then that the LinkedIn jobs on the rise 2021 India list, digital marketing is the second most important career trend. This means that the hot seat for available jobs across different verticals is reserved for social media and digital marketing roles, including that of social media marketer, social media strategist, and growth hackers.

Interestingly, this increase in demand for digital marketing professionals is not limited to agencies, but is spread across different sectors and industries. By digging deeper into markets, India currently has the third largest startup ecosystem in the world. However, according to a study by IBM Institute for Business Value (IBV) and Oxford Economics, 90% of Indian startups fail within the first five years. The study indicates that one of the main reasons for their failure is the inability of start-ups to acquire customers. This could be because in the past customer acquisition was internal and localized; whereas today it is about writing and executing a digital marketing strategy that has remarkable reach. From a business perspective, it makes sense to invest in online platform marketing efforts, as this is where the target audience of most businesses spends a lot of their time. That’s why, it’s easier to grab attention and connect through channels like search engines, social media, emails, and websites.

Stop selling; start innovating

With that said, it’s important to understand that digital marketing isn’t just a coveted “cool” career option for the interim. Based on management consulting estimates Straighten, India’s digital ad spend is expected to increase tenfold over the next decade and will likely account for 70-85% of the total ad market, which currently stands at 33%. The digital advertising market is expected to reach $ 25-35 billion by 2030, up from $ 3 billion in 2020. It’s not a fad, the future is digital and that’s why even new entrepreneurs in grass need to learn these skills that will help them in the long run. run to strategize and relaunch their businesses. We’ve seen how digital marketing has been boosted during the pandemic, with each business creating an online presence to stay in touch with its target audience. This need to connect led to concepts and campaigns on the digital platform that were much faster and more accessible than conventional media. They excelled with much less investment, manpower and assets, which made companies realize that contrary to popular belief, the return on investment (ROI) of digital marketing is indeed measurable. and far superior to that of their conventional counterparts.

Learn the basics

For the uninitiated, a successful career in digital marketing isn’t just about creating promotional videos, creative GIFs, and memes. Here, Industry Preparation sets the path for success and therefore an in-depth course designed by industry professionals with hands-on experience is the fastest way to excel in the field. It is about creating a brand value and maintaining its image through a spectrum of expertise that extends from the development of strategies to their execution and possessing the technical know-how to steer the brand for itself. impose. Digital branding focuses on value creation and aims to inspire brand loyalty and recognition while targeting a broad group of audiences. It takes methodical training on how websites, social media, email marketing, and other digital promotion materials work, while developing a keen sense of responding to industry trends, without straying from the goals. marketing of the brand and the organization as a whole. Therefore, in addition to creating smart brand videos, campaigns and marketing assets for Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn, there has to be a knack for identifying growth opportunities using commerce. e-mail, create smart marketing briefs, use paid marketing campaigns, and make Google work for the brand advantage through keywords and smart work.

An interesting course to take would be NIIT’s Full Stack Digital Marketing Program designed to train industry-ready and StackRoute certified digital marketing experts. Designed by industry practitioners and digital marketing experts, this 20-week part-time program is led by an online mentor and is extremely hands-on with placement assurance. The challenges shared in the modules are based on real case studies and make it perfect for professionals and entrepreneurs. Upon completion of the course, entrepreneurs can leverage their skills to scale their business and job seekers can become prepared to work on world-class digital marketing projects and teams.

A course like this further helps to develop overall skills, especially business and interpersonal skills, which help to better manage a brand image. In the long run, only those who are driven by passion, creativity, innovation, analytical skills, patience and goal orientation – and are backed by the right technical skills – will be able to soar. in the extremely dynamic and versatile field of digital marketing. .



The opinions expressed above are those of the author.



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