Marketing and Professional Communications Degrees Now

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BANGOR, MAINE, Aug. 03, 2022 (GLOBE NEWSWIRE) — Helping brands and organizations grow and innovate requires a specialized communications-based skill set. In an effort to help busy professionals gain the skills they need to succeed, Husson University Online today announced the launch of two new marketing/communications degrees.

According to Investopedia, marketing refers to the activities that a business or organization “undertakes to promote the purchase or sale of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses,[1] “To gain expertise in this area, professionals must have a deep understanding of digital marketing, social media, advertising and public relations,” said Dr. David Rogers, director of online and distance education at Husson University Online. “Our Online Bachelor of Science in Marketing can provide students with the knowledge they need to succeed in this professional field.

“This degree can be tailored to specific student interests,” said Nancy Roberts, APR, program coordinator and marketing instructor at Husson University’s New England School of Communications. “By selecting core and elective courses in subjects such as English, Journalism, Crisis Management, Public Relations and Creative Writing, students can customize this degree to focus on their areas of interest.”

According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, “a bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales. »[2] The overall employment of advertising, promotions and marketing managers is expected to increase by 10% between 2020 and 2030.[3] The median annual salary for advertising and promotion managers was $127,150 in May 2021, while the median annual salary for marketing managers was $135,030 at the same time.[4]

Husson’s fully online undergraduate marketing program can help students become versatile and versatile marketing professionals. As part of the curriculum, students will learn graphic design, website design and development, writing, photography, market research, video production, and more. To learn more about Husson University Online’s Bachelor of Science in Marketing program, visit https://www.husson.edu/online/online-degrees/bachelor-of-science-in-marketing.

Husson has also launched a new online Bachelor of Science in Professional Communications. This degree is designed to provide students with the skills and confidence they need to convey information and ideas creatively, persuasively and ethically in a professional environment. The program focuses on public relations, social media and advertising. Students will learn from experts how to write professionally, create effective messages, and distribute them to target audiences.

“This degree program is designed to work in concert with our online certificate programs,” said Dr. Adam Crowley, a professor in Husson University’s College of Science and Humanities. After completing core and elective courses in English, Journalism, Crisis Management, Public Relations, and Creative Writing, students can enhance their credentials by earning certificates in Diversity, Equity, and Inclusion; business or sales.

To learn more about Husson University Online’s Bachelor of Science in Professional Communications, visit https://www.husson.edu/online/online-degrees/bachelor-of-science-in-professional-communications.

“Students will find the curriculum in both programs to be relevant and applicable to the communication challenges faced in every industry and organization,” said Dr. Amy Arnett, Husson University Associate Provost for Online Education and from a distance. “And because these programs are online, students will have the flexibility to balance full-time work and family obligations while learning the skills they need to take their careers to the next level.”

In order to help students during their academic career, Husson University has set up a one-stop advisor system. This system offers students a personal advisor as soon as they register. These counselors are available to help students through all stages of the online education process, including billing, financial aid, and academic support. Students who use this system appreciate it. Instead of being served by multiple people, students receive the personal service that comes from working with one person for all of their needs.

“At Husson University Online, we put students first,” Arnett continued. “We prioritize their efforts to advance their careers through education and want to do everything we can to help them achieve and exceed their goals. Our online culture is dedicated to doing our best so students can do their best.”

Husson University Online offers career-focused certificate and diploma programs for business, nursing, public health, psychology, technology and more. They are dedicated to providing students with the education they need to achieve their personal and professional goals. Ninety-six percent of Husson students are employed or in graduate school within one year of graduation. Husson students and graduates also benefit from lifelong employment support at no cost. One of the best things about education in Husson is that it has one of the lowest tuition rates in New England. In addition to being affordable, Husson University Online is regionally and professionally accredited. This combination of affordability and quality makes Husson an exceptional value. To learn more about online certificates, bachelor’s and master’s degree programs offered by Husson University Online, visit https://online.husson.edu.

For more than 120 years, Husson University has shown its adaptability and strength in delivering educational programs that prepare future leaders to meet the challenges of tomorrow through innovative undergraduate and graduate degrees. With a commitment to providing affordable classroom, online, and experiential learning opportunities, Husson University has become a top value in higher education. Characteristics of a Husson education include advanced knowledge imparted through quality corporate educational programs; health and education; pharmacy studies; sciences and humanities; as well as communication. According to a recent analysis of tuition and fees per US News and World Report, Husson University is one of the most affordable private colleges in New England. For more information on educational opportunities that can lead to personal and professional success, visit Husson.edu.

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[1] Investopedia, “Marketing,” https://www.investopedia.com/terms/m/marketing.asp, accessed August 1, 2022.

[2] Bureau of Labor Statistics, Occupational Outlook Handbook, “Advertising, Promotions, and Marketing Managers,” https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm, accessed July 27, 2022 .

[3] Same

[4] Same

  • Market studies at the University of Husson

  • Advertising at the University of Husson


        
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