Malaysian SME e-commerce store management site


Building a website for your brand can be expensive and time consuming. It requires having the necessary know-how in the design, development and maintenance of the site. If the main purpose of the website is to sell products, there are additional factors such as payment gateways and logistics to be determined.

On the other spectrum are markets like Lazada and Shopee to leverage the platform’s systems and users to deliver your products. While the hassle of running a website can be avoided this way, brands are exposed to competitors selling similar products for less.

Orders Iffat Salleh believes that its SaaS has the assets to fill this gap. He is also looking to raise 2 million RM to expand it.

An all-in-one solution

I envisioned a win-win solution for buyers and retailers, and offering a positive network effect. Things like site maintenance and security would be handled by ourselves, so the merchant would never need to worry about it. This would reduce the time, money and personnel required to set up and maintain a store.

Iffat Salleh, founder of Ordersini

As a former teacher, the founder also had business acumen while continuing his studies between the years 2009-2012. When he was assigned to teaching in a rural area, his business was shut down but resumed in 2015 when internet coverage became available there.

It was then that he launched his first online business selling digital products such as eBooks, video courses, and software. The latter materialized in Ordersini, which went from an autonomous system to a SaaS with the help of a remote team connected via Facebook.

Some screenshots of stores managed with Ordersini / Image credit: Ordersini

Simply put, Ordersini is similar to Shopify. Merchants can use the platform to set up and manage their online stores across the web, social media, and marketplaces. To start selling, merchants will only have to upload their product details to their store.

Backend processes such as shipping, payments, inventory management, sales analysis, etc. are automated by Ordersini.

“The platform is for entrepreneurs to start an online store without much hassle, even if they don’t have any experience in digital marketing or sales,” Iffat said.

Customers can purchase the products from the store by going to a merchant’s unique URL. These links can be found wherever merchants choose to post their ads, be it on Google, Facebook or Instagram ads, which can also be managed in Ordersini.

“In the market (Lazada / Shopee) all sellers share the same traffic. But on Ordersini, each store can have its own. Each seller will bring their own traffic using paid ads and convert them into sales for their store, ”Iffat added.

Low barrier to entry

Mainly hosted in Malay, Iffat said his target market was the Malaysian community of micro, small and medium enterprises. To lower the platform’s barrier of entry for aspiring sellers, the Ordersini team also offers one-on-one coaching sessions to guide traders in using the platform’s features.

When Ordersini started in 2016, users could sell on the platform for just 10 RM. Thanks to vigorous social media marketing in 2018, the startup has expanded into a larger market segment with more choice to cater to a wide range of e-commerce vendors.

Ordersini currently offers 3 different packages with different prices that merchants can choose from:

  • Business (free to use, but merchants need to pay RM2 / order processing and payment fees);
  • BasicOS (RM49 / month or RM490 / year);
  • AdvanceOS (RM99 / month or RM990 / year).

Iffat told Vulcan Post that the free plan was created to help attract more traders to stay on board. Before that, most would subscribe for a month before giving up, unable to afford the monthly fee. Thus, merchants using the free plan will not have to pay until they receive an order.

What the different platform packages offer / Image credit: Ordersini

In 5 years Ordersini reached profitability and now serves 5,000 merchants with 244,356 active users. The platform offers 27,306 products and recorded 136 million RM in total transaction value. Iffat added that Ordersini is also on track to achieve annual revenue of RM2 million in 2022.

Not his first fundraising rodeo

Ordersini intends to raise RM2 million to fund its team’s expansion, marketing efforts, operations and product development. This is the startup’s second round of funding, following its CIP300 grant from Cradle in 2019.

With most online sellers operating from the comfort of their phones, Iffat told Vulcan Post that some of the funding, if secured, will be used to develop an app.

“The fundraising round will be an important step for us. This will strengthen Ordersini’s position as the first choice for traders of all sizes to create, innovate and grow their online businesses, ”Iffat hoped. “The funds will further accelerate the expansion of our platform to a larger segment of the market in the country. We also thank the funders who have so far contributed to meeting the minimum funding target.

With growing demand for businesses to switch from physical to e-commerce, Ordersini aims to help more entrepreneurs and SMEs adapt.

  • You can find out more about Ordersini here.
  • You can read about other Malaysian startups here.

Image Credit Featured: Iffat Salleh, Founder of Ordersini


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