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If you want to start with a deep dive, “The Complete Digital Marketing Course: 12 Courses in 1” offers 30 hours of lessons, quizzes, and effective ways to use SEO, Google Analytics, Google Adwords, Facebook, and Marketing. YouTube to your advantage.
Alternatively, you can dive straight into your favorite social media platforms. The Instagram marketing course will show you how to reach an audience of over 1 billion active users. Similarly, TikTok is the newest kid in town, but it is the fastest growing online platform. “The Complete TikTok Masterclass: How to Go Viral & Get Millions of Views” covers the algorithm, how to use the app’s video editor, and the best ways to get brand endorsements.
Yet videos account for 70% of all online traffic, with the rest largely coming from search engines. YouTube combines the two, and the YouTube Marketing 101 course will show you how to build and maintain your audience using analytics. You can also upgrade your recording software while you’re at it.
Finally, although all of these platforms focus on visual content, they cannot escape copying. The “Copywriting Bootcamp 2022 with Phil Ebiner” teaches you how to frame your copy for marketing campaigns, scripts, and all kinds of social channels. And it doesn’t hurt that Ebiner is a digital creative professional himself, having shot and edited thousands of videos that have appeared in cinemas and on TV.
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