Consumers today prefer to find and buy things online, which has led to a huge demand for software tools and digital solutions like WordPress and HubSpot to meet this need and help businesses deliver services. smooth online to users.
Even though millions of businesses around the world are already using these two tools, some people are still unaware of the power that WordPress and HubSpot can give online businesses and entrepreneurs.
We’ll help you learn more about WordPress and HubSpot and the impact these two software solutions can have on your business in terms of improving customer relationship management, local SEO in Brisbane, New York, or wherever your business operates, and ultimately increase your online sales.
So, let’s dive in!
HubSpot is a growth marketing platform with thousands of customers in over 120 countries. It offers all the tools and integrations you need for marketing, sales, content management, and customer service, along with the educational resources, methodology, and support designed to help businesses improve their sales and performance. customer service.
HubSpot’s products and services facilitate customer relationship management (CRM), social media marketing, lead generation and various other cloud-based services, as well as courses, certifications and software training for the modern marketing world.
The software includes a marketing center, a sales center, a service center and a powerful free CRM (customer relationship management) that provides thousands of businesses and marketing teams with the tools they need to satisfy their customers and better develop their activities.
As you can see, HubSpot offers a plethora of services. It can be used either as an all-in-one platform to meet all your online marketing, sales and customer service needs, or for specific stand-alone services or purposes in its various hubs.
Some of the key things you can use HubSpot for include:
- Content management
- SEO and on-page optimization
- Form development
- Optimization of conversions
WordPress, on the other hand, is one of the most powerful, popular, and customizable platforms in the world for building websites. Almost half (42%) of websites are built on WordPress.
WordPress is a free and open source content management system (CMS) written in PHP and paired with a MySQL or MariaDB database that allows you to easily create a beautiful website, blog, or app.
The CMS supports robust website themes, plugin architecture, and template system to build apps and websites that are perfect for your business. As of May 2021, WordPress had almost 41.4% of the top 10 million most-used websites.
While WordPress initially started out as a small blogging platform in May 2003, it has come a long way since then. It now offers many useful features and capabilities. Some of the key things you can do with WordPress include:
- Create an affiliate store
- Provide online booking facilities on your website
- Sell digital releases and goods
- Creating a directory site with maps
The combination of WordPress and HubSpot can be the secret ingredient that ensures your business truly stands out in today’s digital age and succeeds online.
WordPress + HubSpot: a match made in heaven
If you want to build a powerful website, ecommerce store, or app and turn it into a powerful sales and marketing channel, then investing in HubSpot and WordPress development is a no-brainer. It is one of the smartest decisions you can make.
While HubSpot bundles its own content management system (CMS), integrating HubSpot into your WordPress website or blog is also easily possible via a plugin.
HubSpot’s WordPress plugin is part of Operations Hub and you can use it for free. If you’re looking for more advanced features to help you automate your marketing process, easily manage your contacts, segment them into lists, and see every interaction they’ve had with your website, there are paid HubSpot plans that you can use as well. .
When you integrate the HubSpot framework with WordPress, you combine two of the most powerful business tools available on the internet to optimize your website for lead generation and conversion, professionally grow your online business, and take it to the next level. .