Your group’s website serves as a central hub of operations. This is where you will tell the world about your philosophy of music. This is where you will sell your merchandise. This is where you will post upcoming shows and tours. And of course, this is where people can experience your music for the first time – or find their favorite tracks.
Getting more traffic to your site means maintaining better relationships with your current fans, attracting new fans, and publicizing your group’s existence.
But how do you get more traffic to your website?
Start with the right design
First of all, you need to make sure that your website has a professional design and easy navigation. With the abundance of free website builders currently available, that shouldn’t be a problem.
Thanks to the free models and WYSIWYG editors, even people with limited web design and development experience can create a professional looking site. Once that is in place, you will have a much easier time attracting repeat traffic.
Create on-premise content
Next, you will need to make sure that your website has high quality content, including written content. Each page on your site should have at least a few hundred words of descriptive content. Your songs and media content should be described in detail. Ideally, you’ll also have a regularly updated blog, where you’ll post multiple posts of hundreds of words that are relevant to your group and business.
On-site content serves several purposes simultaneously. This gives your visitors something to read and enjoy, encouraging repeat traffic. This will be an anchor for your other traffic generation strategies. And more importantly, it will provide keyword relevance and perceived authority for search engine optimization (SEO) purposes. With enough high-quality content on the site, you’ll have a better chance of ranking for relevant keyword searches in Google and other search engines.
Then start practice bonding. Linking is a strategy that encourages you to link from external sources that point to the internal pages of your website. You can do this by writing guest articles for various publications; as long as your link is natural, relevant, and valuable to readers, it will work in your favor.
These links serve as the primary conduit for traffic; some readers will naturally click on your link to visit your website directly. They also give you the opportunity to build awareness of your brand, as people will see your group name for the first time this way.
Most importantly, links are essential for SEO. Links pass “authority” from one source to another. If you are linking from high authority editors, domain authority Your own website will grow – and the higher the domain authority of your website, the higher it will rank for relevant searches.
Post on social media (and engage)
If you haven’t already, you can also start a social media engagement strategy. Your group should have established profile pages on all mainstream social media platforms that are relevant to your target audience. You’ll also want to engage with your audience regularly, showcase your website regularly, and work gradually to grow your audience.
Here are some tips that can help you do that:
· Keep a regular publication schedule. Try to post at least a few times a week, if not every day. The more active you are, the more people will see your content – just make sure you don’t spam your subscribers.
· Speak directly to fans. When people post on your page, respond to them. Whether they’re asking questions, making comments or just saying hello, giving them an answer can only be a good thing for your brand’s visibility; it keeps them coming back and makes your page more appealing to newcomers.
· Reach new groups and individuals. Do all you can to reach new people. Posting to a group or connecting with a new person may be all it takes for a new person to follow your social media page.
If you’re struggling to see an increase in traffic from these natural, organic methods and have a little extra cash to spend, consider advertising. Pay-per-click (PPC) advertising allows you to pay only for people who actually click on your ads and visit your site, using platforms like Facebook and Google to narrow down your target audience. It can get expensive, but it’s definitely effective.
As you gain more fans and followers and your website gets more attention, you will ideally start to build your own momentum. If your music is loved by your target audience and you keep producing new material, you will be able to keep growing indefinitely.