Gary Illyes talks about the magic of Google making it the most widely used search engine / digital information world


As of September 4, 1998, Google has been a household name and one of the most widely used search engines, recording approximately millions of searches every day. In the 23 years since its inception, Google has not only dominated search engine rankings, but is now the biggest tech giant in all industries, ranking as the most lucrative and influential company. all time.

In pursuit of Google, many search engines have launched a sequel, however, nearly all of them have failed to capture the same information, analysis, and clarification that Google has bragged about over the years. This specialty of Google is what presented it with respect and loyalty from the public, the consistency of the results has never declined.

Fairly recently, Gary Illyes on the podcast, Search Of The Record, spoke about the magic of Google as a search engine and revealed the underlying processes that make up the 0.002 seconds after you hit search on Google. This process was divided by Gary into two separate functions. The first involved basic ranking and screening while the second was what he called the Google Magic.

Gary pointed out in the podcast that the first step preselects about a thousand pages to fit into the search query category. This step consists of a basic search and search algorithm where articles composed of the terms are displayed. The second part of this step is to rank them based on the frequency of the searched query words involved, and then the results are moved along the assembly line to step two. After which we are presented with the final results of the query.

The second process in which Google Magic occurs involves features like Rank Brain and HTTPS Booster, among many others, which provide indexes to the thousands of results presented in the result of a query. The ranking number of these features is returned after being multiplied by the index which represents the proximity of the search to the Google algorithm and after which is presented the list which ranks the websites according to the final values. For example, a favorable website would be indexed 2, doubling its value and increasing its position in the result while an unfavorable website would be indexed 0 thus eliminating the website from the result.

Gary also pointed out that the second HTTPS boost is the tiebreaker for all websites that have a similar score, which is very rare but always happens. In such cases, the previously insignificant but now still important HTTPS boost now provides the result and after that the results are configured to be presented to users in exchange for their request.

Read more : Google highlights role of artificial intelligence in spam prevention


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