As a searcher, you may have searched for products online before and the results are not to your liking. You searched for “highlighters” and received a large list. However, you are looking for something specific.
To generate a more personalized search result, you try to search for the product using particular keywords. Therefore, you tick the “light colored highlighters for studying”. This type of keyword research is what we call long tail keywords.
Using the long-tail keyword is a powerful content strategy you can employ, especially if you’re a small business or a startup that aims to compete with the big guns in your industry.
What are long tail keywords?
Simply put, long-tail keywords target specificity and are therefore considered less competitive than others. The same reason long-tail keyword searches are relatively low in volume; each month, only a few queries are made in search engines.
For an effective strategy using long-tail keywords, remember that word length is not the determining factor; you need to target a specific niche.
The anatomy of a long tail keyword
Your long-tail keyword has two parts: the main keyword and, of course, the long-tail keywords. The main keywords are complete; they can cover almost everything on the topic you are looking for.
For example, an engineering student will probably search for “pens for engineering students” instead of just searching for “pens”. “Pens” is considered the main keyword and is less specific.
Therefore, the results will lead to topics on different brands of pens.
Let’s dissect some long tail keywords:
SEO Agency in Auckland New Zealand
SEO company for small business
Layer cake with chocolate ganache
Cake without baking
Running shoes prices
Men’s Nike Running Shoes
Still not convinced? Let’s discuss the use and benefits of focusing on long-tail keywords.
It offers better value than short-tail keywords.
Researchers would want their needs met, not wanting to scour the internet for a viable option. If you don’t offer what people are looking for, they will quickly leave your site and your bounce rate will likely increase.
People who come to your site from long-tail keyword searches are there because you specifically offer what they need. For these reasons, it makes sense that marketers would prefer to use long-tail keywords for outbound marketing activities designed to drive traffic to their websites.
The competition between long-tail keywords is relatively low, so you’re more likely to rank higher. Long-tail keywords such as “chocolate ganache cake” return significantly fewer results than “cakes” alone.
- Cakes = 3,400,000,000 search results
- chocolate ganache cake = 42,000,000 search results
Conculsion: the keyword “chocolate ganache cake” has 99% fewer search results compared to the keyword “cakes”
By the principle of elimination, long-term keywords will filter search results to a specific niche. Compared to common keywords, it is much easier to rank higher for long tail keywords in organic search results and paid ads results.
Better conversion rate
There is a volume of short-tail keyword searches in a month, which is likely to increase website traffic. Increased traffic is good for any website, but increased traffic does not necessarily mean increased conversion rate.
Compared to short-tail or general keyword searches, long-tail keywords have a better conversion rate than short-tail keywords due to the specificity of the keyword being searched. The searcher is more likely to buy the product because it already meets their needs.
Finding the right long tail keyword for your website
Now that you have a better understanding of the use and importance of long tail keywords, you need to find the right long tail keyword for your website. The first step is to find your niche, the product or service you want to offer your audience.
To rank in certain markets, especially in a highly competitive industry, you have to be prepared to spend a lot of money on marketing, like search engine optimization. If you are a small business or a start-up, you are at a disadvantage when it comes to spending.
But if you have a clear vision for your business or website, you should be able to define what sets you apart from the crowd. Use your mission statement as a starting point when creating your long tail keyword.
Keep it as simple and unique as possible; list specific keywords that best describe your product or service or the topic you are writing about. A simple “restaurants in New Zealand” will give you a large list of search results. But search for “high-end restaurants with beautiful views in New Zealand”, and you’ll have your work cut short because you can immediately find what you’re looking for.
How to find the right long tail keywords for your website
Now that you know the “why”, it’s time to figure out how to find the right long-tail keyword. The first thing you need to do is find out how a researcher thinks.
You need to act as a customer and create a customer persona which is a profile of your target consumer, their information such as age, gender, income and other relevant information which you can use to specify them as a target.
Once you have a better understanding of your target audience and a clear vision of your niche, you can already start listing keywords related to both. Some tools can help you generate long-tail keywords that you can use.
Here are some of the tools you can try:
- Google Keyword Planner
- HubSpot Content Strategy Tool
- Respond to the audience
- Keyword Tool Dominator
- Google Trends
You can also seek help from professionals with years of experience in keyword research. Netbloom offers SEO Services adapted to your needs and of course to your budget. You will get the best results and increase your online visibility, visit our website now to see and learn more about us.
Next step: write amazing content
Using a long-tail keyword is only part of the story; the next thing you need to do is write amazing content about your products or services.
The topic you are writing about should flow naturally; it shouldn’t seem forced. Include long-tail keywords in your content or webpage that are highly relevant to your niche. This will help you rank higher and separate yourself from your competitors.
Sometimes working smart is the best course of action; you have to take the risk, but you also have to calculate it. Ranking with the use of short keywords will take more time and resources. It wouldn’t help if you were competing against other companies using the same strategy to gain traction.
The market is already saturated; you should avoid using short-tailed keywords if you can, especially if there is a better alternative. By targeting long-tail keywords, you have less competition and faster rankings in search results, with the possibility of an increased conversion rate.
Note: the original post can be found HERE.
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