Baden Bower’s definitive guide to PR for tech companies


October 14, 2022 | 1:20 p.m.

MANILA, Philippines — In a rapidly developing and increasingly competitive tech landscape, public relations (PR) is more important than ever for tech companies. After all, Tesla, Google and Amazon asserted their dominance by owning the media landscape, which in turn created a flywheel effect that allowed them to dominate their respective industries, attracting new customers exponentially.

What PR can do for tech startups

Here are four reasons why tech startups need a publicistone who knows tech inside out and has connections to the most respected news sites in the tech startup community:

  • Public relations can help tech companies stand out in a crowded marketplace, highlighting their unique selling propositions and how they are disrupting their market.
  • Advertising can help a tech startup build and nurture relationships with investors to help push forward other funding rounds.
  • A great PR agency can navigate the media to shape a company’s reputation so that it is seen as a leader in its field.
  • Tech startups must show a positive unit economy. A good PR agency can help a tech startup generate leads and drive sales.

How do tech companies create an effective PR strategy, given all of these benefits? Baden Bower shares his definitive guide to public relations:

1. Identify the target market

Before tech companies can develop a PR strategy, they need to determine their target audience. What are their wants and needs? What are their pain points? What kind of content do they enjoy?

Answering these questions will help narrow PR targets, making it easier to craft messages and create content that will resonate with them.

2. Keep it newsworthy

In the world of technology, things change rapidly. What’s hot today may be old news tomorrow. It is therefore essential to ensure that the PR strategy always follows the latest trends and industry news.

3. Take advantage of social media

Social media plays a vital role in today’s digital environment. It can help businesses reach their target audience in ways that traditional media cannot.

Tech companies should incorporate a social media component into their PR strategy. They should use platforms such as Twitter, Facebook, Reddit, TikTok, and LinkedIn to share news, blog posts, infographics, and other content that may be of interest to the target audience.

4. Search Engine Optimization (SEO)

SEO refers to the process of optimizing a website so that it ranks higher in search engines. This is essential because it makes it easier for potential customers to find the business, which increases website traffic and leads.

SEO takes into account various factors, including the keywords used on the company’s website, as well as its style and structure. It is important to remember that SEO is an ongoing process. To maintain a strong online presence, tech companies need to regularly evaluate and adjust their SEO strategy.

Backlinks in news stories can be just the rocket fuel your SEO program needs to reach moon status.

5. Hire a PR agency

Internal can be expensive and you may not need a constant stream of advertising. Hiring a public relations agency can help ensure that the company communicates effectively with the public and the media.

A PR agency can help create and implement a tailored PR plan to meet the specific needs of a technology company. He can also provide ongoing support and guidance to help manage the ever-changing landscape of the tech industry.

Hiring a public relations agency greatly facilitates the previous four steps. With a PR agency, tech companies can focus on technology while caring about public relations.

Innovative companies like Baden Bower can also guarantee their results, which is handy if you need to show your investors immediate results.

For more information, visit the Baden Power website at


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