Arizona State University’s Cronkite School of Journalism and Mass Communication and Global Sport Institute Announce New Partnership with NBCU News Group’s NBCU Academy


The Walter Cronkite School of Journalism and Mass Communication and the Global Sport Institute at Arizona State University will participate in NBCU News Group’s NBCU Academy, a cross-platform journalism training and development program for four-year college and community students that offers education, on-campus training and online programming.

ASU was one of 13 universities, community colleges and accredited programs chosen this year for the initiative, which targets colleges with large Latino, Asian and Pacific Islander, Black, Indigenous and Tribal populations, including including historically black colleges and universities and institutions serving Hispanics. . A total of 30 colleges and universities are participating in the program, which is in its second year.

The initiative was created to help students prepare for careers in information and media technology, as well as to provide training for early-career professionals and seasoned journalists who want to learn new skills. This year’s cohort has been expanded to include business, engineering, technology, and sports programs.

NBCU Academy will invest $2 million in grants to build lasting relationships to support the 13 new partner institutions, enrich the online experience, and grow signature pipeline programs, while keeping diversity and inclusion as a driving force main.

ASU’s Cronkite School and Global Sport Institute will use funding from the initiative to develop courses and create scholarships for students.

“We are thrilled to partner with NBCU News Group to create a groundbreaking diversity, equity and inclusion curriculum and course at the Cronkite School,” said Dean Battinto L. Batts Jr. of the Journalist Generation. Through the NBCU Academy, our students will now enjoy distinct access to global expertise and talent.

“I am very pleased to be working with NBCU News Group on their diversity, equity and inclusion initiatives,” commented Kenneth L. Shropshire, CEO of the Global Sport Institute and professor at the Cronkite School. “We are excited about the many ways we can engage with the next generation of sports media professionals, from exploring the historical nuances of different teams and leagues, to sharing strategies for creating belonging on the workplace or even to examine the language we use to talk about athletes.

Longtime sports journalist and columnist with ESPN The Undefeated William Rhoden, who is appointed jointly with the Global Sport Institute and the Cronkite School, will work alongside Shropshire to develop the programming. Rhoden noted, “This is a spectacular opportunity to continue the work of diversifying our industry by leveling the playing field. I am proud and honored to be a part of this cutting-edge initiative by NBCU News Group.

The NBCU Academy will provide materials and work with faculty to develop seminars, and NBCU News Group reporters, executives and management from the editorial and production teams of NBC News, MSNBC, CNBC and Telemundo News will participate as speakers. invited to provide real-world insight and mentorship.

This is the latest in a series of collaborations between the Cronkite School and NBC. Al Roker, the Emmy-winning meteorologist and popular NBC NEWS’ TODAY anchor, has been chosen as the recipient of the 38th annual Walter Cronkite Award for Excellence in Journalism. Roker will receive the award at a ceremony on March 1.

In November, NBC Nightly News anchor Lester Holt broadcast the network’s evening news program from the rooftop of Cronkite School and hosted a question-and-answer session with students so he could answer their questions about the journalism profession. Holt mentioned the possibility of the Cronkite School working with NBCU Academy during the Q&A event.

“We’re very invested in the future of this business and making sure there’s a pipeline of great talent and people,” Holt said at the time.

About Cronkite School

Arizona State University’s Walter Cronkite School of Journalism and Mass Communication is widely recognized as one of the nation’s top professional journalism programs and has received international acclaim for its innovative use of the “university hospital” model. Rooted in the centuries-old values ​​that characterize its namesake – precision, accountability, objectivity, integrity – the school fosters journalistic excellence and ethics both in the classroom and in its 13 professional programs that fully immerse students in the practice of journalism. journalism and related fields. Arizona PBS, one of the nation’s largest public television stations, is part of Cronkite, making it the largest journalism school-run outlet in the world. Learn more at

About the World Sports Institute

The Global Sport Institute is where various disciplines converge to thoughtfully examine critical issues impacting sport. As an interdisciplinary enterprise, the institute’s efforts are integrated across the university – from engineering to sociology, to the athletics department and beyond – rather than within a single concentration. With a focus on expanding research, sharing knowledge, supporting innovation and advancing education, the institute’s mission is to use sport to create positive change. in the whole world. Follow the Institute on Twitter, Facebook, instagram, and LinkedIn.


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