E-commerce has become a primary focus for most major tech companies due to the fact that it’s the kind of thing that could potentially allow them to leverage their user bases and profit greatly from them. While Meta and Google have made their own forays into the world of e-commerce, and Chinese companies like Alibaba have done a lot to diversify their offerings, the reigning regent of the e-commerce industry continues to be Amazon, everything has been considered and taken into account.
According to a recent report by Insider information, about 61% of product searches by Americans come from Amazon. With all of that said and now dismissed, it’s important to note that search engines like Google are falling behind, with only 49% of product searches starting on these platforms. It’s an interesting revelation, as it suggests that Amazon is one of the few companies that has successfully challenged the dominance of search engines like Google in terms of helping customers find the products they’re looking for.
Walmart comes in third place with about 32% of searches, and it’s also worth noting that YouTube is where 20% of those searches originate. The combination of YouTube and Google gives the tech giant a bit of an edge over Amazon, but it still suggests that there isn’t a single entity capable of challenging Amazon’s supremacy in this particular industry.
Another interesting tidbit that can be found in this information is that around 11% of product searches now start on TikTok. 11% might sound low, but despite the fact that it is, TikTok is a brand new platform and its rise in popularity suggests it has a strong chance of toppling Amazon in the near future. Its popularity with younger users along with a slew of new e-commerce-oriented features and platform upgrades make it a contender for the top spot, which will be bad news for Amazon in the long run.
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