Abhinav Srivastava joins Madison Public Relations as CEO


Prior to joining Madison PR, he spent nearly two years working at SPAG Asia and D Yellow Elephant as COO.

Madison PR, a subsidiary of Madison World, has just announced the appointment of Abhinav Krishna Srivastava as managing director. He will be based in the Agency’s Mumbai office.

With over 21 years of experience, Abhinav is an expert in all aspects of internal and external communication spanning PR, public affairs/advocacy, digital, advertising and integrated marketing campaigns. He also has extensive experience in stakeholder engagement, CSR, financial and investor relations, crisis management and media training. He has led integrated marketing and communications strategies in sectors such as consumer, lifestyle, food, pharmaceutical and health, technology, telecommunications, energy, infrastructure, finance and banking, aviation, automotive, real estate, retail and hospitality. Having worked with some of the world’s most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses.

Prior to joining Madison PR, he spent nearly two years working at SPAG Asia and D Yellow Elephant as COO. In addition to SPG Group, he has served on the management teams of Avian WE, Edelman India, Comma Consulting and Rediffusion DYR. Airtel, McDonald’s, Deloitte, Bayer, J&J, Qualcomm, Eros, Shemaroo, Tata Power, TCS, Tata Motors, Gillette, Tata Sons, Mondelez, Shell, Audi, Bill & Melinda Gates Foundation, CNN, Roche, USAID – PSI, Pernod Ricard are just a few of the brands Abhinav has worked with.

Sam Balsara, President of Madison World, said, “I am delighted to have Abhinav leading our highly skilled and experienced Madison Public Relations team as CEO. I’m sure he will take Madison PR to new heights and add a lot of value to our client’s business. .”

On joining Madison and beginning his new role, Abhinav said, “I am beyond thrilled to join Madison Public Relations and be part of such a respected and mission-driven team at India’s leading local agency group. I look forward to growing our business by building on established customers and finding new opportunities for growth.As the communications field has been revamped over the past 2 years, I believe the power of Madison and my multi-sector experience will help us broaden our growth horizon and enter the big leagues!

Madison Public Relations has expertise in brand and corporate communications. Madison PR handles branded clients like Nivea, Asian Paints, Marico, P&G, Parle Agro, Jubilant FoodWorks, True Elements, Tata Power, Crompton and many others. Madison Public Relations is part of Madison World, India’s largest communications agency established in 1988. Madison World, through its 11 units, last year served up to 500 advertisers.


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