15 best Google Analytics courses

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One of the most popular tools used for digital marketing is Google Analytics. Most website owners use Google Analytics to gain insight into how their website is performing and how Google perceives it. But there is so much more to Google Analytics than a bunch of charts.

Many website owners don’t know how to harness the full potential of Google Analytics as a tool beyond simple real-time metrics. It is very complex and technical software. Setup can be easy, but the learning curve is steep for users new to the tech. If you understand how it works, you may be able to change your entire marketing strategy.

If you want to know more than the number of people visiting your website, it is best to take a course in Google Analytics.

Here are some of the best paid and free Google Analytics courses.

1. The best Google Analytics courses

These 15 courses will teach you everything you need to know about Google Analytics.

Google Analytics for beginners

Provider: Google Analytics Academy

Url: https://analytics.google.com/analytics/academy/course/6

Duration of the course: N / A

This course guides students through creating an account, implementing tracking code, and configuring data filters. It also shows how to navigate the interface and reports of Google Analytics and configure dashboards and shortcuts. There are also demonstrations of basic audience analysis, behavior acquisition and reporting, and campaign goal setting and monitoring.

2. Basics of Google Analytics

Provider: Sharing of skills

Url: https://www.skillshare.com/classes/Fundamentals-of-Google-Analytics/961845630

Duration of the course: 1 hour 1 minute

This course teaches users how to get the most out of their website data. It ranges from understanding user demographics to building the perfect dashboard. He teaches students tips on articulating goals, increasing conversions, and using a website to improve business.

3. Google Universal Analytics Essential Training (2020)

Provider: Learning LinkedIn

Url: https://www.linkedin.com/learning/google-analytics-essential-training-5/understanding-your-digital-customers-with-google-analytics

Duration of the course: 2 hours 39 minutes

This course explains how to use Google Analytics to better understand your digital customers, how they found your website, and how they interact with your site once they get there. This course covers the out-of-the-box features of the platform, from account creation to fundamentals of reporting.

4. Google Analytics Certification – 1 Day Certification Guide

Provider: Udemy

Url: https://www.udemy.com/course/google-analytics-certification/

Duration of the course: 2 hours of video on demand

This course can lead to Google Analytics certification. It offers comprehensive certification training and access to practice questions to see what students are doing right and wrong and why.

5. Mastery of Google Analytics with remarketing on Google Adwords

Provider: Udemy

Url: https://www.udemy.com/course/google-analytics-mastery-with-remarketing-on-google-adwords/

Duration of the course: 1.5 hours

This course explores the functionality of Google Analytics to track your web and marketing data with the latest Google Analytics user interface. It teaches installing Google Analytics tracking code on your website, tracking e-commerce transactions, linking Google Analytics with Search Console and Adwords, and more.

6. Google Analytics: anti-spam

Provider: Learning LinkedIn

Url: https://www.linkedin.com/learning/google-analytics-spam-proofing

Duration of the course: 29 minutes 22 seconds

This course teaches students how to eliminate spam from your analytics and get clean, accurate metrics on your site by creating filters, blocking bots, and excluding crawlers. It helps students understand spam in Google Analytics, showing how to identify spam and write filters to eliminate it.

7. Analyze website visitors with Google Analytics segments

Provider: Coursera

Url: https://www.coursera.org/projects/analyze-visitors-google-analytics-segments

Duration of the course: 1 hour

This course teaches students how to use segments in Google Analytics and how they provide deeper analysis of your website visitors. It will also teach how to set up and use segments.

Students will learn about system segments and custom segments, as well as how to import segments. Students will understand how using segments helps make better decisions when it comes to increasing and converting your website traffic.

8. Google Analytics for Marketing – Increase Sales and Reduce Costs

Provider: Udemy

Url: https://www.udemy.com/course/googleanalytics/

Duration of the course: 2 hours

This course teaches students how to reduce their spending on Google Analytics, stop making the common mistakes most Google Analytics users make, and increase sales using Google Analytics.

This course teaches students about paid advertising campaigns and how they fit into Image Analytics.

9. Google Analytics for Shopify: A Complete Step-by-Step Guide

Provider: Udemy

Url: https://www.udemy.com/course/google-analytics-for-shopify-a-complete-step-by-step-guide/

Duration of the course: 2 hours

Students in this course will learn how to increase Shopify sales and revenue by following the leadership of a six-figure Shopify entrepreneur.

Students will receive a first look at the combination of Shopify and Google Analytics, followed by a comprehensive overview of the key areas you need to know in the Analytics dashboard.

10. Google Data Analytics Professional Certificate

Provider: Coursera

Url: https://www.coursera.org/professional-certificates/google-data-analytics

Duration of the course: Six months at 10 hours per week

Over the course of eight courses, students learn in-demand skills that prepare them for entry-level employment. They can learn from Google employees whose basics of data analytics have been the springboard for their careers.

This program includes over 180 hours of instruction and hundreds of practice-based assessments, which will help you simulate real-world data analysis scenarios that are critical to success in the workplace.

The content is highly interactive and exclusively developed by Google employees with decades of experience in data analysis.

11. Deepen audience reports in Google Analytics

Provider: Coursera

Url: https://www.coursera.org/projects/digging-deeper-into-audience-reports-in-google-analytics

Duration of the course: 50 minutes

In this project, you will discover less familiar audience reports. You will learn about the Active Users Report, Lifetime Value Report, Cohort Analysis Report, Benchmarking Report, and User Flow Report.

Most importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audiences.

12. GA for beginners

Provider: CXL

Url: https://cxl.com/institute/online-course/google-analytics-beginners/

Duration of the course: 9 hours 17 minutes

With this course, students will learn to measure what matters and make data-driven marketing decisions using information from Google Analytics.

He teaches the basics of Google Analytics, including navigating the interface, reading data with confidence, and generating meaningful reports.

13. Advanced Google Analytics

Provider: Google

Url: https://analytics.google.com/analytics/academy/course/7

Duration of the course: N / A

Advanced Google Analytics explains how data is collected and processed in readable reports. You will learn how to use configurations such as custom dimensions, custom metrics, and event tracking to collect business-specific data.

The course will also demonstrate more advanced analytics techniques using segmentation, channel reporting, audience reporting, custom reporting, and marketing strategies such as remarketing and dynamic remarketing, which serve ads to customers who have visited your website.

14. Basics of Google Tag Manager

Provider: Google

Url: https://analytics.google.com/analytics/academy/course/5

Duration of the course: N / A

Managing multiple analytical and marketing tags for your site can be a challenge. Redundant or incorrect tags can skew data measurement and reduce your site’s performance. In this self-study course, you’ll learn how Google Tag Manager can simplify the implementation and process of tag management for marketers, analysts, and developers.

15. Google Analytics advanced

Provider: Learning LinkedIn

Url: https://www.linkedin.com/learning/advanced-google-analytics-4

Duration of the course: One hour 29 minutes

This course takes an in-depth look at Google Analytics, teaching advanced techniques that can help students use this popular and powerful tool to glean better information.

Find out how to create and manage filters, create custom channel groups, and interact with segments. Plus, learn how to create custom calculated metrics; debug your analysis configuration; and more.

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